Is the hype machine bad for indie champagne?
New faces in champagne are being thrust into orbit almost immediately. How is it happening, and is it healthy?
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I walked into a well-known Champagne shop in Épernay last November. On the shelf was a bottle of Pinot Meunier I remember seeing doing the rounds on a few Scandi instagram accounts. I looked up the producer; it was his first vintage. Sprightly-looking chap in with a baseball cap on backwards. It looked fun.
It turned out that you (or at least I) couldn’…
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