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Brilliant. When I speak too much technical to my customers, they mentally check out but I love the technical talk when I speak/taste to other wine peeps. Knowing how to manage both is key in all situations.

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Brilliantly argued. This quote sums up my work as a wine educator and writer; “Wine suffers when this sense of authority says “I can taste better than you” rather than “I can contextualise what I taste better than you”.” I strive to dispel ‘better’ and replace it with ‘contextualizing’ everyday.

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Well said! I wonder if memory and stamina during tastings play roles too. Do you find that you remain able to distinguish the first from the 10th wine as you taste the 11th?

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